On Meta’s Superintelligence Play
“Our vision is to bring personal superintelligence to everyone.”
— Mark Zuckerberg, Meta
TL;DR
Meta is trying to out-Apple Apple by fusing LLMs, wearables, and context-aware agents into a new category of personal AI. But calling it superintelligence is a stretch. And betting the future on glasses alone may be premature. The battle for the next computing platform is on, but it’s still wide open.
Zuckerberg’s latest announcement is more about claiming a new paradigm than it is about a product update.
With personal superintelligence as its new north star, Zuckerberg is framing the next wave of AI less as a general-purpose utility and more as an intimate extension of the self. Always on. Always aware. Always yours.
On one hand, it’s a bold and compelling vision. Zuckerberg has consistently communicated AI through a consumer-first lens, positioning Meta as the builder of practical, usable systems that help people live, create, and connect. In that way, it’s a natural extension of Meta’s previous mission of bringing the world closer together.
But here’s the rub: we don’t even have consensus on what AGI is, let alone ASI (Artificial Superintelligence). So to suggest we’re on the cusp of handing out “superintelligence” to the masses feels more like branding than reality. It muddies the waters at a time when clarity (on capabilities, risks, and timelines) is more important than ever.
Then there’s the hardware. Zuckerberg argues that intelligent glasses - i.e., devices that see what we see and hear what we hear - will replace the smartphone as our primary computing interface. That’s plausible. Meta has every reason to shape this category and beat Apple to the punch. Their Quest ecosystem gives them a head start in spatial computing. Their custom Llama models offer control over the AI stack (albeit they are now rebuilding their AI strategy). And Ray-Ban smart glasses are slowly seeding the market.
That being said, I’m not convinced the phone, as a primary handheld device, is going away anytime soon. In a world of ambient, agentic AI, a pocket device remains the ultimate remote control. It’s private, powerful, always with us. And any truly personal AI, whether glasses-based or not, will still need to integrate with this foundational node in our digital lives.
Thanks for reading.
Yon